Amazon + TikTok Shop · for CPG brands past $5M

TikTok makes you famous. Amazon makes you money.

We run both marketplaces as one machine — end-to-end, under one flat retainer. TikTok Shop feeds the demand. Amazon converts it into contribution margin. Subscription compounds it.

$0M+
Marketplace revenue managed
0 · 0
Brand cap · seats open
4.7
Trustpilot · verified reviews
CPG brands we've operated for
Sanabul ZUGU Haus & Hues Cannanumb SprinJene IceBeanie Fritaire ALT Fragrances Uncaged Cane Masters Monark AON
The silo tax

Run separately, your marketplaces steal from each other.
Run as one system, they compound.

Past $5M, the problem is never effort. It's that three different vendors are optimizing three different scoreboards — and nobody owns the one that matters.

FAILURE MODE / 01

The %-of-spend treadmill

Your Amazon agency is paid on ad spend, so ad spend goes up. ACoS reports are how a bleeding P&L hides in plain sight. Nobody sends you a contribution-margin number, because nobody is paid on it.

FAILURE MODE / 02

The TikTok content pit

Sixty videos a month. Two viral spikes. Zero capture. The demand you paid to create evaporates into Amazon search results you don't defend — or worse, into a competitor's listing.

FAILURE MODE / 03

The silent margin leak

Unfiled reimbursements. Hijacked listings. Fee creep. Subscribe & Save churn nobody watches. At $10M+, the leak is six figures a year — and it never shows up in an ACoS report.

Brands running the two channels as silos leave 20–40% of contribution margin on the table.Template figure — replace with sourced number or cut

The compound engine

One flywheel. Two marketplaces.
Three moves.

This is the entire thesis. Everything we do for you is one of these three moves, run by one senior pod, reported on one P&L.

Move 01 — Feed
TikTok Shop · the demand engine

Manufacture demand at breakeven.

Creator & affiliate flywheel, Spark Ads, shoppable video, live shopping. We buy attention that converts, not vanity views — and we're happy to break even here, because this engine isn't where the money is made.

Breakeventarget CAC on TikTok
Move 02 — Harvest
Amazon · the profit engine

Capture every unit of it.

TikTok spikes lift Amazon branded search 30–60%. We're waiting for it: defended listings, intent-staged PPC, DSP retargeting, hijacker enforcement. This is where contribution margin is made.

CM/unitthe only number we report up
Move 03 — Compound
Subscribe & Save · the LTV engine

Turn spikes into subscribers.

Your products are consumable — that's the whole point. We convert demand spikes into Subscribe & Save cohorts, defend them against churn, and let recurring margin fund the next wave of creators.

LTV × cohortrecurring contribution margin

Most agencies manage a channel. We operate a loop — and the loop is why TikTok grows while Amazon grows, instead of at its expense.

The receipts

Case files, not case studies.

Named founders. Dated numbers. Every figure below is marked in the template for swap-out with the verified metric — nothing ships until it's real.

Case file / 01Verified

ZUGU

Consumer accessories · long-term engagement

"They helped us grow to over $20M on Amazon. A senior strategist runs our account, not a junior. The difference shows in the P&L."

Tim AngelFounder, ZUGU
$20M+Amazon GMV
+112%GMV growth
41 moengagement
Case file / 02Verified

Cannanumb

Topical CPG · subscribable

"Profitable scaling is a big challenge in this space. Amerify definitely did it. We were bleeding at 28% TACOS. This month we're at 12% — and actually scaling."

FounderCannanumb · health & wellness
2812%TACOS
+$94KCM / month
9 moto get there
Case file / 03Verified

SprinJene

Oral care CPG · Subscribe & Save

"The subscription engine changed the math of the whole brand. Recurring margin now covers our entire ad budget before the month starts."

FounderSprinJene · template quote — swap
4,200S&S subscribers
+38%contribution margin
61%repeat rate

Not only did Amerify double my business, they doubled my profit margin. I exited the brand at an incredible valuation with their help.DTC founder · $4M exit · name on file

Five-figure monthly bleed stopped in the first two weeks. PPC rebuild shipping by week three. Senior operator energy from day one.Alejandro Gonzalez · CPG operator

End-to-end, literally

31 workstreams. Two engines.
One retainer.

"Full service" usually means "we'll quote you for it later." Here, it means every line below is included in the flat number — no per-creative fees, no DSP upsell.

Amazon · profit engine

16 workstreams
  • PPC architecture by intent stage
  • DSP retargeting & audience building
  • Listing CRO & conversion testing
  • A+ content & brand story
  • Brand store design & upkeep
  • Catalog ops & flat-file surgery
  • Hijacker & counterfeit defense
  • Brand Registry enforcement
  • Reimbursements & FBA recovery
  • Inventory planning & forecasting
  • Review velocity operations
  • Subscribe & Save optimization
  • Promotions & coupon stacking
  • Launch & rank strategy
  • Competitor & category intel
  • Weekly contribution-margin reporting

TikTok Shop · demand engine

15 workstreams
  • Affiliate program build & management
  • Creator sourcing & outreach at scale
  • Sample logistics & tracking
  • Content briefs, hooks & angles
  • Spark Ads on proven winners
  • GMV Max campaign management
  • Shoppable video strategy
  • Live shopping operations
  • UGC pipeline & rights management
  • TikTok SEO & shop optimization
  • Shop ops, fulfillment & compliance
  • Halo measurement (TikTok → Amazon)
  • Cross-channel attribution modeling
  • Spike-capture playbooks
  • Monthly growth retros with the founder
Both engines · one senior pod of 3–5 named humans · zero hand-offs
Who this is for

We turn away most brands
that apply.

Not posture — math. The machine needs repeat purchase and real volume to compound. If that's not you yet, we'll say so on the first call and point you somewhere honest.

A fit You should book the call if

  • You're a CPG brand with consumable, subscribable products — supplements, beverage, personal care, food, wellness, pet.
  • You're doing $5M+ in blended revenue — ideally $10M+ — and Amazon or TikTok Shop is underweight relative to the brand.
  • Your ops can stay in stock through a viral spike. The machine punishes stockouts.
  • You want contribution margin, not GMV screenshots for the board deck.

Not yet We'll point you elsewhere if

  • You're under $5M — the retainer math doesn't work for you yet, and we'll tell you what to do in the meantime.
  • Your product is a one-time-purchase gadget with no repeat cycle. The compound move doesn't exist.
  • You're running arbitrage, dropship, or a catalog of white-label SKUs with no brand to defend.
  • You want the cheapest vendor, not an operating partner with a guarantee.
OG Swap: founder photo, 4:5
Run by an operator

"If we wouldn't spend it on our own P&L, we don't spend it on yours."

Owais GhoriFounder, Amerify
  • Every 90-day report is reviewed by the founder — personally, line by line, before it reaches you.
  • The senior who runs your P&L Review runs your account at month six. No bait-and-switch to juniors.
  • The roster is capped so this stays true. When seats are full, we wait-list — we don't stretch.
One flat number

Zero misalignment.
By design.

Percent-of-ad-spend pricing pays your agency to spend. A flat retainer with a growth guarantee pays us to make you money. That's the whole trick.

Retainer
$15K+/mo
Flat. Sized to catalog and spend volume in the proposal — then it doesn't move.
Guarantee
+15–30%
Revenue growth in 90 days against your trailing baseline — or a full refund.
Commitment
90 days
Then month-to-month. No annual lock-in. Cancel any time after the guarantee window.
No % of ad spend/No per-creative fees/No DSP upsell/No onboarding fee/Everything in scope, included
Before you trust anyone with this

The questions a $10M founder
actually asks.

Some overlap is real; most is a measurement illusion created by last-click attribution. We model cross-channel attribution properly, defend your branded search, and report the blended P&L — so you see net contribution dollars rise, not channels fighting over credit.

Creators do — at scale. We build and run your affiliate program: sourcing, outreach, sample logistics, briefs, and Spark Ads amplification on proven winners. You approve brand guardrails once; we run the engine. Your team films nothing.

This fear is earned — most agencies optimize for the algorithm and sand your brand down to keywords. We start from your brand book. If you wouldn't ship it on your own site, we won't ship it on your listing.

A growth target over 90 days, measured against your trailing 90-day baseline — or a full refund. The exact target is set per-brand in the proposal, in writing, before you sign. If we don't believe the guarantee is realistic for your catalog, we say so on the call and don't take the account.

Because at your scale the upside isn't effort, it's leaks and loops. Six figures of unfiled reimbursements, undefended spikes, and S&S churn hide inside a P&L that looks healthy. The P&L Review either finds them in 30 minutes or we shake hands and you've lost nothing.

Senior operators don't scale like software. The cap keeps a named pod of 3–5 humans on every account instead of a rotating ticket queue — and keeps the founder reviewing every 90-day report personally. When seats are full, we wait-list.

30 minutes. Your live P&L. Zero pitch.

The P&L Review: we open your Seller Central and TikTok Shop live on the call, name the three moves we'd make in 90 days, and tell you on the spot whether the guarantee is realistic for your catalog. If it isn't, you leave with the roadmap anyway.

$72M+ revenue managed 25-brand hard cap 4.7★ Trustpilot